The Spice Gate

Brand Identity & Naming

A brand for a new range of artisian spices, pre-made curries and cooking classes.

Background

The Spice Gate offers you a world of Indian, Mauritian and Middle Eastern style cooking. 

 

Created by Mauritius born cook Pam Holmes, The Spice Gate has created a range of spice mixes and individual spices perfect for those who love cooking at home. 

 

Pam discovered the wonderful flavours and experiences of Indian Mauritius style cooking, tasting her way through the many spices and flavours on offer. Moving to Australia in the 1990's Pam continued her love of food by running cooking classes and offering her pre-made curries. It was during these classes and the pre-made curries that she realised her customers also wanted to take the spices and mixes home so they could explore this style of cooking for themselves.

 

Solution

The process of naming took in names from new 'made-up' possibilities, names with geographical origins, to names with more generic terms. With a target market slanted towards more novice and conservative cooks, the feeling of a straightforward name helps provide a familiarity and reassurance with consumers. The Spice Gate also references the original seafaring spice route which took in Pam's home country of Mauritius.

 

The name provided the creation of a simple iconic logo that would become the primary identifier within the branding palette. The brand was brought to life across a series of Mauritian inspired illustrations. Using the bright colours and patterns associated with Mauritian art and clothing the illustrations feature across pack and digital applications.

 

 

 

An ecommerce site is constantly updated to allow for the range of spices, pre-made curries and cooking classes on offer.

 

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