FOR CAPTIVATING STORIES

Stipla

Digital Magazine App

Design and art direction for a captivating interactive magazine app.


Background

In 2014 LonelyLeap, a documentary & commercial film company decided to capitalise on their knowledge and experience to create a new interactive magazine.

 

Stipla was born. An interactive magazine that uncovers stories from around the world, revealing people and places in unexpected and captivating ways. A key aspect was that all the content would only use the technology available in the app programming to enhance stories and articles rather than being superficial or flashy.

 

 

 

Solution

The masthead was intentionally designed so it had a classic and strong look and feel, channelling the simplicity of classic magazine mastheads. The simple red rectangular shape with a personalised version of the DIN typeface provided strength but also ensured it would not overpower the content.

 

Working with the LonelyLeap team we lead the art direction across page layouts and user experience – helping ensure the interactive technology enhanced the stories, with articles running seamlessly alongside videos, panoramic photography, interview clips and animation. 

 

Result

An immersive experience that blends written articles with moving image and sound, adding substance without distracting readers from what really matters, the people in the stories.

 

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