FOR LOOKING BEYOND TECHNOLOGY

Step Fwd IT

Brand Identity

A new way of thinking IT to become an enabler for clients.

Context

Melbourne based company StepFwdIT provide IT support to clients across Australia with a focus in Melbourne. The support ranges from dedicated in-house to on call off-site support. Over the last few years they had recorded strong growth through referrals and the strength of personality of the company's founding director, however they realised that to move the company to the next level they needed to strengthen not only the visual aspect of the StepFwdIT brand but also discover what makes them unique over their competitors in an already saturated marketplace. This work would provide them the foundation to create a clear strategic pathway for the future growth of the company.

Previous brand not created by FOR Studio. 

Our thinking approach

Following initial get to know you meetings we worked through an in-depth workshop with StepFwdIT's directors where we created a new brand strategy and framework. This led to the core positioning 'Beyond Technology'.

 

Beyond Technology
StepFwdIT take a 360 degree view of the world. By having their eyes wide open and ears to the ground, they add compelling, insight-driven value to the lives of their customers.

Accompanying the visual side we worked on the tone of voice and created a new way for the company to speak both internally and externally. This led to a expressive new website that cut through the jargon and misunderstandings so often associated with the IT support sector.

 

 

Our design approach

Through testing the water of a revolutional change to an evolutional change it became clear that a smaller step change in visual identity was needed. The brand recognition had been already established with the exisiting mark so we looked at simplifying and modernising the identity.

 

 

Illustrations

IT Services are a notoriously difficult to represent in photography so a suite of illustrations allowed us to communicate the services in a playful and engaging way.

 

Language

A three step language system was created referencing the three dots of the identity.

 

Colours

An modern colour palette creates a look and feel supports the technology led approach in StepFwdIT's systems.

 

 

What's been achieved

The new brand has already delivered a direct return. Before even the visual side was complete the new positioning and expression helped StepFwdIT win a new client.

 

With the launch taking place only a few weeks ago (April 2016) further results will follow soon.

 

 

 

 

 

 

 

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