FOR THE ESSENCE OF PURITY

Shepparton Distilleries

Brand Identity

Since 1978 Shepparton Distilleries have been fermenting and distilling Williams pears for Eau de Vie de Poire Williams. After nearly 40 years a new identity was needed to help create a more future focussed Shepparton Distilleries. 

Context

Each year using locally grown pears Shepparton Distilleries creates over 15,000 tonnes of distilled Eau de Vie de which is then shipped over to France for the final distillation process, bottling and marketing. Their in-depth knowledge and professionalism had ensured they are one of the worlds key Eau de Vie distilleries. However with global changes and market competition Shepparton Distilleries needed a new identity to help convey their values, strengths and story.

Previous brand not created by FOR Studio. 

 

The response

The new identity represents Shepparton Distilleries primary activity of fermenting and distilling of pears working as a primary, sub-brand and endorsement mark. The ability to create an endorsement was key to Shepparton Distilleries and their plans for key future projects.

 

 

 

 

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