Brand Strategy and Naming
A new open minded direction for Indian education.
With over 50 schools across Chennai, India, the Velammal Educational Trust are one of India's most established teaching institutions. Synonymous with providing quality education for over 30 years from Kindergarden through to High School, Velammal offers a traditional Indian curriculum learning.
In 2017 directors within the Trust became aware that their education offering needed to better reflect the global education trend of offering more creative learning and critical thinking. Learning that encourages students to question more, explore different opportunities, so they’ll be able to challenge and change their world and beyond, for the better.
Working with an Australian STEAM education provider, a new series of schools in India are being created. Offering a new way of learning across technology, science and sports. The schools will range from large academies to medium size schools. Programs and clubs will be available for other Indian schools to run independently. Teacher training will run alongside the schools. And a series of standalone creative, maker spaces/hubs are being created for schools and clubs to use.