FOR TASTY SURPRISES

Melbourne Food and Wine Festival

Campaign Creative

Campaign creative for one of the world's most popular food and wine festivals.

Background

Now in its 26th year, the Melbourne Food & Wine Festival (MFWF) is one of the most known and respected food festivals in the world.

 

What we did

FOR Studio worked with MFWF across their 2016 and 2017 festival campaigns. Bringing to life over 100's of festival comms pieces across multiple touch points, from the traditional program guide, signage advertising to social media. In 2016 alongside Hassell Architects we created the Urban Diary. The pop-up location that worked as the hub for the festival, focusing on everything diary!

 

In 2017 we designed a new campaign to showcase the MFWF offer to a more sophisticated audience. With a limited budget, we used the MFWF existing photo library to create a campaign that brought MFWF to the heart of all activities, representing the different events clearly across multiple channels.

 

Results

90%

Awareness amongst Victorian non-attendees.

 

563,500+

Unique website visitors.

 

67%

New attendees to MFWF River Graze.

 

6.7million

Users reached on Facebook 

 

44.2million

PR Value

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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