Lighthouse Foundation


Creating a new yearly campaign for the Lighthouse Foundation called 4UpDay.

AGDA Finalist 2017
Fundraising Institute Awards Finalist 2017

We’ve been working with the fantastic team at Lighthouse Foundation, on the creative and activations for their inaugural 4Up Day campaign #4UpDay. On June 14 2017, every donation made was quadrupled by 3 Lighthouse Foundation benefactors – meaning a donation of $20 is worth $80 to Lighthouse Foundation, giving them 4 times the power to end youth homelessness.


Campaign idea

FOR studio devised the name ‘4UpDay’ to emphasise the single fundraising day and the visual language for the campaign. A number of activation ideas were also put forward and implemented including the 4Up action – providing a unique and ownable visual tag that anyone can do.



Today, the key to a fundraising campaigns success is Social activity. And so we created the campaign action for Lighthouse Foundation ambassadors and supporters, and the public to share on social channels to help build engagement and communicate the core benefit of the day – your donation will be matched four times. This was paired with an unused hashtag providing Lighthouse a unique reference for tracking social activity.




Over 24 hours the Lighthouse Foundation raised over $700,000.



Nearly $250,000 more than their target.



The video we created was watched over 7,000 times.


Social increase 50%+

The Lighthouse Foundation social following increased +50% 



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