Kop Hill Climb

Brand Identity & Event Materials

We were asked by the organisers who revived this historic hill climb event to create an identity that would appeal to both car enthusiasts and the local community.

Context

Kop Hill Climb is a UK based hill climb event for car enthusiasts. The climb was originally established in 1910 but due to a minor accident involving a spectator on the public road that formed the hillclimb, the last competitive event was held on 28 March 1925. This accident led to a ban of all motorsport on public roads.

 

Since 1999 Kop Hill has been the focus of an annual revival run as a non-competitive, charity event. The event showcases cars and bikes dating back to the competitive era as well as more modern cars of interest and heritage and often features celebrities Chris Evans and Jay Kay.

Our response

We created a striking and recognisable visual identity – logo, graphic elements, typeface and tone of voice. The gradient of the climb was used to create a distinct graphic element that's applied across all communication touch points.

We also helped the organisers successfully focus their marketing across social media using Facebook and Twitter to create a buzz around the event.

What was achieved

And in the intial years of this newly revived event, spectator numbers have risen from 6,000 to 16,500+ and this commemorative event is now a firm fixture on the historic motor sport calendar in the UK. 

 

And we're delighted that in 2015 the Kop Hill Climb event raised £75,000 for charity.

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