Campaign communications that engage and inspire the entrepreneurial spirit.
Background
BP Ventures identify and invest in private, high growth, game-changing technology companies.
BP Ventures campaign – ‘Ideas for the twenty-first-century’ needed to communicate their position of being at the forefront of the future of energy, but one with a human touch. A human touch was important as they would be approaching entrepreneurs and individuals who could be sceptical of large industry.
Solution
Drawing upon a rich history of entrepreneurial spirit a series of campaign touch points were developed. A high-end Moleskine style notebook, which allowed people to shape the diary with their own innovations and work, allowed for a more human touch.
Complementary brochures and fact sheets showcased BP Ventures vision, team and project success stories.
What was achieved
The result, a powerful and engaging suite of communications that resonates with Ventures’ high-profile stakeholders.
